Hailing from Duluth, Minnesota, Social Animals are a stirring, emotive indie-rock band with powerful, literary lyricism and a dose of wistful Americana.
One of the largest independent rock labels in the world and owned by BMG, Rise Records signed the band to their label then brought YUP on board to oversee brand development and positioning, brand guideline creation, social media management, asset creation, releases and roll-outs, activations and partnership opportunities. YUP have worked hand in hand with Rise and management company Hard8 to grow the group in an organic, authentic way, articulating further the band’s already unique voice and presence.
Social Media Management
"The team at YUP has become an intrinsic part of our extended label team on a wide variety of projects. Their enthusiasm, passion and dedication is second to none, going above and beyond for us as the client and the artists we represent together."
- Clare | Rise Records
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